Privacy policy

Data privacy policy value the protection of personal data, and we therefore place great emphasis on
protecting your privacy. This Privacy Policy explains and clarifies how we treat our visitor’s and
customer’s personal data according to (EU) 2016/279, the General Data Protection Regulation
(GDPR). This policy will apply in situations where we treat personal information collected from the
site. By using our site, you agree that your personal information is processed in accordance with
this Privacy Policy.

What is personal data?

Personal data is any information relating to an identified or identifiable natural person; an
identifiable natural person is a person who can be identified, directly or indirectly, in particular by
reference to an identifier such as a name, an identification number, location data, an online
identifier or to one or more factors specific to the physical, physiological, genetic, mental,
economic, cultural or social identity of that natural person.

Categories of Personal data we collect

The personal information you provide is data that you actively provide to us by filling in different
types of forms. When ordering products and services from, shopping in the Store,
signing up for Events or trying to contact us through the website, we may ask you to fill in forms
where you provide us with your personal data.

We collect how visitors use the site and the users experience of the information, through your IP
address, information about your browser settings, and how your operating system uses the
pages. This information is processed for the legal basis legitimate interest and is used to develop
website features and content.

Purpose with processing of personal data

The information we collect from you can be used for any of the following purposes:

Give you a more personalised service
Your information helps us better meet your individual needs. If you have enabled cookies in your
browser, that information can be used to be able to provide a personalised user experience.

Improve and optimise our website
We are constantly striving to improve the supply of the site based on your information and views.

Process transactions
Submit your goods and deliver the services you purchased from us.

Improve our communication
The e-mail address you provide can be used to send you information and updates about your
order, news about us, updates, information about other similar products and services, events and newsletters etc. Note: you can cancel your subscription at any time by
following the instructions at the bottom of each email. If you have enabled cookies in your
browser, your cookie information can be combined with data you’ve provided on our site to
improve the customer communication.

Recipients of the personal data

We will not disclose your personal information to any companies in, or outside our affiliations. We
do not sell, trade or otherwise transfer your personal information to third parties without your
consent. Exceptions are trusted third parties that help us to run the site, conduct our business,
deliver the goods you order or provide service, when these parties agree to keep the information
confidential and not use it for other purposes that not agreed upon. We may also disclose your
personal information where we find it necessary to comply with statutory requirements, maintain
the site’s policies or protect our or others’ rights, property, or security.

If your personal data will be disclosed with any other recipients than stated in this Privacy Policy,
we will provide you with information about that disclosure at the time collecting your personal
data and obtaining your consent.


Cookies are small files that a web site or service provider sends to the hard disk of your computer
through the browser (if you allow) and which causes the site to recognise your browser and can
retrieve and remember certain information.

We use cookies to execute some essential functionalities and improve the user experience in our
web store as well as compile statistics on traffic and communication on the site.

Cookies are also used for communicational purposes to improve our customer communication as
well as measuring the site analytics. Cookies tell us where our site’s users have visited, help us
measure and target our advertising and marketing activities as well as search results through
internet search engines, and provide us with information about our users so that we can develop
our online services.

If you have enabled cookies in your browser, your cookie information can be used to improve our
communication with you through emails, newsletters and such.

You can also choose to turn off cookies in your browser, and / or delete stored cookies in your
web browser. Note that blocking cookies may affect the functionality of the site.

How long we keep your personal information

We will only save your personal data for as long as it’s relevant for the purpose it was originally
collected for. More specific information about retention time for processing of personal data will
be provided to you when we collect personal and obtain your consent for specific purposes.
When you, for example, sign up to our events we will provide you with the retention time for the
processing of personal data for the event.

Your personal rights

You are entitled to request a report on what personal information we have about you by
requesting a so-called registry extract. This can be made free of charge once a year. You also
have the right to request that incorrect information about you shall be corrected, as well as the
ability to request removal of your personal information. You have the right to withdraw your
consent to processing of personal data and to prohibit the use of your personal information for
direct marketing purposes.

To submit any request, please contact us for more information.

You have the right to submit eventual complains about processing of your personal data to the
national supervisory authority.

Links to third parties

We may, at our discretion, publish or offer third-party products on our website at our discretion.
These third-party websites have their own, independent privacy rules. We therefore take no
responsibility for the content and activities of these linked sites.

Changes to this Privacy Policy reserves the right to update or change this Policy at any time.
Last updated: 16.05.2018

How to contact us

If you have any questions regarding this privacy policy or our processing of personal data, or want
to contact us regarding your personal data, please fill in the contact form on this webpage.