Transformational you

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I was sitting on a sunbed in Hawaii chatting with a friend. He´d been single for some time and suddenly he revealed that his biggest goal in life was to find his soulmate. You know that special someone he could share everything with…

After hearing him out, I said; In that case, maybe you should define what qualities you are looking for?

He smiled and said: I already made a list😃
Tell me, I said (smiling)
And for the next 5 to 10 minutes, he was talking… He had obviously been thinking a lot about this. In the middle of it all I thought; This is not a normal human being. This sounds more like a goddess(!)
I had never heard a list like this in my entire life😅

She was supposed to be at least 170 cm tall. In perfect shape, fit, tanned, extraordinary kind. Of course, she would be very smart and it would be beneficial if she was fluent in seven languages cause he liked to travel. High income was a must, or even better own her own business, (also very successful🤩) so she had the flexibility to also give him the attention he needed. To top it all off; She basically needed to be an unkissed virgin.

I might exaggerate a bit (and maybe he was too😅), but honestly, I had never heard a list like this in my entire life. (and yes, it was longer…)

We both laughed a little as I said: She sounds incredible. But then I asked him that crucial, but important question: How do YOU basically need to transform in ALL areas of your life to attract that special someone?….

You know, I love goals.
I love to aim high, and I live to inspire others to do the same. Both in business and in life.
But often I feel that many, in the process of setting their goals, often fail to ask themselves the follow up question; Who do I need to DEVELOP INTO to get those results?

I challenge you to set your targets high.
But never forget to ask the follow up question. The question that will help you transform.
And as you transform, so will your results…

Increase starts in your attitude!

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I fell down to my knees and cried out to God;
“What is wrong with my husband?”

Have you ever worked towards a goal and suddenly had a setback?
How did you feel? Did you manage to control your emotions?
We all go through seasons where we feel set back, disappointed or let down by ourselves, our loved ones or people around us.
The big question is; how do you then manage to control your emotions?

In this talk, you´ll hear a real life example of how I turned a peaceful holiday with my family into a “Christmas disaster”.

Your attitude holds an infinite power. The best part; YOU ARE IN CHARGE OF IT. Even at Christmas;)

PS: For those of you that chose to watch the whole video, the Christmas meal actually turned out quite good.
I promised my mum to tell;)

Happy Holidays and may you all be blessed with tremendous Joy, Love and a Great Attitude this Christmas!


The Law of Cause and Effect

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Success is an event that some get and others do not get, dependent on chance or luck. Success is predictable. We all can achieve all the success we want, and even more.

As most people, you have probably realized that most of what happens is for a cause and has a consequence (effect). If you understand the law of gravity, centrifugal force and the other laws of nature, you too understand they are ruled by the laws of nature. When you kick a football, it will speed forward. If you throw a ball into the air, it will fall down. If you plant a seed, the nature will let a tree grow up.

What is fascinating is that we all believe that the universe is governed by natural laws, but when things happen in our life, it is by chance, coincidence or luck.

The truth is, all is ruled by the Law of Cause and Effect. We have been set up with a navigation system, which is our attitude; positive or negative. Attitude is defined as a predisposition or a tendency that refers to an action, feeling or mood. And it is precisely our actions, feelings and moods that determine the action, feeling and mood other people feel toward us. It is not your attitude this moment that decides, but the sum of your thoughts, feelings and actions through your day and your life.

Let me show you 2 examples:
-A person with a bad attitude for learning will not learn much until he changes his attitude.
-A person with a bad attitude for training will not be physically fit until he changes his attitude.

In reality, our environment is a mirror of our attitude. If we don t like our environment, the first and only thing to do is to change our attitude. The Universe has no favorites. The Universe is impartial.

So how do you obtain a good attitude? Try this experiment: Move your right arm in acircle. While moving your arm, think about the fact, it is your subconsciousness that actually performs the work. Why is that? Yes, because there is no chance you can move about 157 muscles between you shoulder and your wrist by the conscious though. This is too much organization. It is too complicated to say:                           ”Muscle # 53 ten degrees left, then muscle #71 thirteen degrees right a.s.o…” Your subconsciousness actually receives the command, and moves your arm in a circle, the same way it sees to you are breathing and that your heart beats. The conscious part of the thought sent the command, but the subconscious part did the action. This process repeats itself thousands, maybe hundreds of thousand times every day. Each time a thought becomes action, the subconsciousness starts manifesting the idea in your life. This is why your attitude is so important. All the thoughts you think by the conscious part of your brain is transferred to the subconscious part, which starts a process in your body or activates invisible forces. The subconscious part has no ability to feel or disclose information. What it does, is to act on instructions provided.

The way it all works, is we choose a thought in our conscious mind and get emotionally involved. As we continue thinking this thought, our subconscious mind starts doing the action. This is exactly what happened a few minutes ago when you moved your arm. Your conscious mind choose that thought, and you wanted to do the exercise. You gave the command to your subconscious mind, which thereafter activated the muscles necessary to move your arm. This is the way all results are made. Thoughts create feelings in your subconscious mind. Feelings create action, and action creates result. This is the Law of Cause and Effect.

So, if you change your thoughts, you change your results. All thoughts you think again and again will end up in a physical form. You create your environment from how you think. And if your thoughts are changing, the results will also have to change. We can all achieve the success we want, and even more.

Increase the volume of your future

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How many times sitting around your family dinner table can you remember yourself or someone in your family sharing their dreams, and all the wonderful things they wanted to accomplish in life? 

How many newspaper articles have you read lately that talks about all the great things that will take place during the upcoming decades?

How many teachers from school encouraged you to dream big and set goals for the future?

Compare this to all of the times growing up you´ve heard a message that talked about the past, the history, the events that had already happened. I am guessing we’re not talking about a 50/50 scenario here, probably more a 99/1 or even a 100/0.

Sometimes it might be difficult to believe in a bright future if you feel stuck in the past. 

In this talk I´ll give you one of my personal keys to overcome the noise from your past so you can hear the volume and promises for your future. Hopefully you will feel challenged to take a moment to identify those bad experiences, be ready to let them go, so you can make room for some new great experiences, through ONE simple exercise. Enjoy!

25 traits of an Attractive Personality

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When I was young, I desired success SO much. But I had a problem: I was so insecure, I came across as arrogant. I needed to display the attractive traits of my personality, and in order to do that, I needed to become conscious of how I affect others.

Through Napoleon Hill’s book, Pleasing Personality, I started to focus on what I needed to work on to become a better version of myself. In this video, I will share with you Napoleon Hill’s principles of an attractive personality. I will share what I have learned, and how I evolved over the years to be perceived as the person I truly am.

The Discomfort of a Dream

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After many requests, I´ve decided to publish a video I recently did for my company´s Annual Event talking about what I believe it takes to create a Breakthrough, using my own story.

As you set out to achieve a Big Dream, you must also be willing to go through some discomfort to achieve it. In this video, I touch on what it takes to go from an imagination to the actual birth of Your Dream.

Because the video was recorded for internal use at a Direct Selling Event, I ask you to excuse the mentioning of our company name. I trust however that the message will help you on your path to fulfill your desired goals and dreams.

PS: Our daughter Sarah Elouise was born October 11th:) Proud mama! 😉

Ørjan: Empowerment Lessons from My Dad

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It’s late in the evening far up in the mountains and rain is pouring down. I’m ten years old and my hand is holding on to my dad’s big, strong hand. Together with my sister we are mountain hiking in Holmedal, Norway, where my grandparents have their summerhouse. It is not the first time we are hiking in bad weather, we are famous for it. I am tired and hungry and my boots are filled with water, yet I feel safe and have a good attitude. I want to sit down and rest, and I’m thinking of being home safe, in my mother’s lap. But to give up is not an option.

I learned from my dad that giving up is not a solution.

The mountain hikes he took me on had great rewards: I felt proud and fulfilled to complete them; I felt safe, because dad always looked after me; when we finally made it home, food tasted like never before.

But the most exciting reward I would be thinking about was my dad’s proud eyes, the warm hugs from my mom, and all the praise I would receive for completing these challenging ventures. I longed for this form of reward so I could feel like a young man instead of a child.

My dad made me feel like a leader. The most important part of leading leaders is to make them feel like leaders. We all strive for the reward of recognition and a job well done. Actors are looking for an Oscar. CEOs are looking for peer reviews of their financials. Politicians are looking for recognition in the polls.

In order to build leaders, create an environment where people can develop, feel safe and be rewarded. This brings out the best in all of us. Here are three keys for leading leaders:

  1. Develop a personal growth plan. Build your leaders’ mindset so they can stay on top and get back up when the beating comes. When you see your leaders fail, step in and help them back up like my father’s big hand helped me. And guess what: He never took the credit; he only promoted my achievement.
  1. Develop a friendship. When things get tough, friendship will carry you through. Spend time with your leaders and it will be easier for them to duplicate you. Not all things learned can be taught; some have to be shown. Watching you—in business as in personal life—counts for more than hundreds of hours of training. Truly living what you teach at all times creates belief and trust.
  1. Bring leaders to your level. Expect from them what you expect from yourself, and help them achieve it. Provide what they need so they can bloom. The trademark of a true master is that he makes his student better than himself.

A good father helps, guides and recognizes his son (even if the son only did parts and the father did most of the work). Do the same and you will create great and growing leadership around you.

Hilde: Powerful Questions

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What questions do you ask yourself when “the going gets tough”?

Last June I was on a mountain hike together with my husband and son. It was beautiful. Bright colors, warming sun and the birds cheering. We all enjoyed the wonderful “time-out” as a family breathing in the fresh mountain air.

Then, – suddenly, out of nowhere, dark clouds appeared, and rain started pouring down! After a while, getting soaking wet and worried about how our son was doing and if we had chosen the right track, I got stressed, unfocused and “naggy”;) The trip ended up in the hospital after I tripped on a slippery root and fractured my wrist…

Looking back at this experience, it sometimes reminds me about the journey we go through when building a business.

When you are just getting started, everything is fun and exiting. You are establishing valuable relations for your trade. Your friends and family is supportive. You are enthusiastically following your idols or mentors. You love the opportunities that emerge through your efforts.

But THEN, as time goes by, maybe your business don´t grow as fast as you want.  And you start to question yourself and the path you are on. Are you on the right track? Suddenly – this wobbling enthusiasm may cause doubt, both in you and the opportunity presented through your business venture.

In these moments, be aware of the questions you ask yourself.

Because ask you ask – you will receive.

So instead of asking:

  • Why don´t I have success?
  • Why is my business not growing faster?
  • Is there something wrong with me?

Turn around the questions and ask:

  • How can I progress faster?
  • How can I improve?
  • What do I need to learn?
  • I have what it takes! With more time I will succeed!

The first questions are causing a “negative” focus where you might end up with all the reasons you won´t succeed. The last questions give you the opportunity to search for solutions you can implement to achieve your goals. Suddenly by asking the right questions you might have the answers you need that will propel you forward.

So, next time when you are out walking – in life or business – remember to ask yourself the right questions. They will for sure help you reach your target a lot faster – without a fractured wrist;)

Build your grit!

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How do you get to the pinnacle of your dreams? What does it take to lead your team?
And how do you develop the stamina to finish the race? In this talk Ørjan goes through what it really takes to go beyond the first levels of your compensation plan ranks. Enjoy!

A View on network marketing from Europe

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What is network marketing?
I recruit you, you buy products, I make commissions. You recruit three people, they buy products, and we both make commissions. Is this network marketing? You might answer yes—until you read the next paragraph. Then you might stand up in rage and disagree with me, even though you now understand that what you thought was network marketing is actually an illegal pyramid scheme, at least in Europe and definitely in Norway.

The European Commission (EU) directive of 2005 defines an illegal pyramid scheme as “establishing, operating, or promoting a pyramid promotional scheme where a consumer gives consideration for the opportunity to receive compensation that is derived primarily from the introduction of other consumers into the scheme rather than from the sale or consumption of products.” In the regulations of the Norwegian Lottery Act, the EU directive is to be understood as follows: “The EU directive sets as condition for a ban that the income is primarily a result of recruitment. […] The Ministry understands the directive thus, that if more than 50 percent of the income is derived from recruitment, it may be illegal.” In other words, the directive states that a minimum of 50 percent of the turnover leading to commission payment must come from sales of goods to customers who do not participate in the income opportunity.

If you are like me when I first read this, you may be tempted to believe the Ministry must have misunderstood the European directive. Nevertheless, this is the law not only in Norway but also in Belgian courts, which interpret the directive the same way as the Norwegians do—and the Belgian capital, Brussels, is the host city of the EU parliament. We can argue or we can get real. Think of speed limits: no one likes them, but they are good for us; that’s why we have them. This European law is good for people. In truth, the law is good for business. I recruit you, you buy products, and I make commissions. You get five customers and we both make commissions (plus, in many programs, you get your own products for free and I only make a commission off your customers, not off you—taking away one of the major irritations of our critics). Next you recruit three people and they buy products; we both make commissions. Then they get five customers, and we both make five times the commission. That is good for you, me, our upline, our downline, the team, and the company. This is network marketing.

My point is that the European standard is not only legal, it is better. So don’t fight the law; make a leadership shift and promote it. And when you see your people speeding, please notify the authorities.

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Ambition a daily choice

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How do you foster your ambition and how do you structure your time to achieve your goals?

In this talk Hilde goes through 5 important steps that can help you rise to the next level in your business. She also challenges you to think through how you use your time most efficiently.

Note that this video is recorded at a company event and therefore mentions the company name, Zinzino, several times. We hope the speech will give you some keys to build your own business regardless of what company you are working with.
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Love is in the air!

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We are in love! We can’t describe the feelings that arises when we look our newborn son Gabriel in the eyes. We’re so incredibly happy – and our life are at its peak! There might not be a direct comparison between love for your kids and love for your business, but we’ll give it a try.

You might remember the movie: “Notting Hill” released 1999 – where the super star, Anna Scott (Julia Roberts) ends up dating the local boy William “Will” Thacker (Hugh Grant) in the suburbs of London, Notting Hill. After all the drama love wins in the end and our hearts melt.
The question is how does the film director get our emotions involved and what can we take home to our business from this romantic comedy? We believe the answer is “BR”.

In your Direct Sales business the “BR” is the Business Review where you go over what worked and what didn’t work. That you do a PDCA, (Plan-Do-Check-Adjust), of your business and help your team do the same.

In the movie the “BR” are all the reflections after the sequences of drama. It is when the horde of reporters gathers outside of Wills house to get a photo of the lovers and have something to write about. It is when the super star Anna is crying behind her sunglasses and Will is hiding in his room. It is when the super star says the famous sentence “I am just a girl, standing in front of a boy, asking him to love her”.

Something happens, then we reflect: “BR”. Something else happens, then we reflect again: “BR”. Each event leads up to the grand finale when all the friends of Will becomes involved in racing through the streets of London to help Will find Anna. And of course – love conquers all:)

So lets look at how we can use “BR” as a tool in our business.

Set aside a time on a regular basis with your business partners and go through the good, the bad and the ugly. The good we praise, the bad we adjust and the ugly – well, we change what we can change – the rest we pray for:) And then we look at:
-What is the big dream, what skills do we need to develop, what tactics can we implement, how do we adjust our goals and what is the specific action plan for the next month?

The lack of “BR” in life kills everything. The lack o  “BR” in your business stops you from living your ultimate dreams.

Even though we are wildly in love with Gabriel – that doesn´t mean he is always happy with us. Sometimes he cries and we have no idea why!! This parent-thing is brand new to us. On his 33rd day of life – (yes, we admit we are probably a bit slow) – we just learned this funny detail that his diapers has a mark that turns from yellow to blue when they need to be changed…

These days we are going through an ongoing “BR”-session. “Why is he crying – is it the diapers or might it be a burp, is he hungry or do we need to Google it yet another time: Could it be something else?!!”

Life with Gabriel is “BR” on steroids! I don´t think there has been a single day in his life where we haven´t done a PDCA. And hopefully these business reviews keeps Gabriel happy and makes us a little bit better – step-by-step.

Inspiration appears when there is the tiniest bit of hope that you can make your dream happen. And when you implement the PDCA in the “BR” on a continuous basis you create the perfect set up for a happy ending.

We are so happy for our big blessing in Gabriel. After weeks of stressful evenings where we constantly have reviewed – “What can we do differently?” – THIS is our first night of success where he is sleeping so well that we are actually waiting for him to wake up:))

Fundamentally Business Review equals CHANGE.
And when you fall in love with change – it becomes the tool that will help you win!

Number 14

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In this speech, “Number 14”, Hilde will teach you her personal journey of Dream – Struggle – Victory. If you are “pregnant” with a big dream you might need to deal with obstacles on your journey to success. In this talk she gives you a heartfelt personal story on perseverance towards achieving one of her dreams. You will learn some of the strategies and techniques that Hilde uses in her business to achieve tremendous results:

1. How to create good habits
2. How to keep your long term vision
3. How to avoid deception

Success is not about where you start – it is all about implementing the right strategies to achieve your dreams.
Watch, learn and enjoy!

Constant Motion

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Carefully measuring the wind, scouting over the fiord, Eskil Rønningsbakken closes his eyes and clears his mind. Taking one more step towards the edge, he suddenly goes up into a handstand, balancing 2,000 feet above the fiord. With extreme precision and aplomb he manages to hold the highest ever one-handed pose despite exerting his lower upper arm to extreme pressure. He is the world’s best balance artist.

We all search for balance in our work, relationships, health, and spiritual life. We want the wheel of life to be perfectly round and in harmony. Is this a goal within reach?

I am not an exception—I am still searching for balance in most areas in life. However, in my experience it seems as though many have gotten this concept of balance all wrong. Some believe balance and harmony to be static. I find truth in Eskil’s words: “Balance is very dynamic. The moment I stand still when I’m balancing, I fall. Balance is about constant motion towards finding your path.”

While I’ve tremendously enjoyed building my career in the network marketing profession for the past thirteen years, I can´t say the whole journey has been in perfect harmony. There have been seasons for hard work, discipline, and nurturing relationships. I’ve had huge setbacks and tremendous successes. However, I have yet to find another profession that focuses so much on giving every man and woman a chance to grow—not only in business, but in all aspects of life.

I’ve had the pleasure of meeting thousands of women—some of whom I got to work with closely—and seeing their lives change for the better when they over time muster up the courage to dream big, try new possibilities, and believe in themselves. When you strengthen your belief in yourself, the ripple effects are tremendous. Your health improves, your relationships become stronger, your paycheck goes up, you are able to be more present with your family, and it is reflected in your quality of life and happiness. In addition to all this, network marketing has given me the opportunity to be more me. Even though I still strive for perfection, I’ve come to accept that the shape of different aspects of life is not always round. As I grow myself, my standards in each area grow. What I saw as “balance” a few years ago has changed now that my goals have increased.

We all go through different seasons. Through it all, I have peace of mind that I am in the right place and in the right profession. I am truly grateful for the opportunity. As I accept that my wheel of live is not always perfectly round and in harmony, I feel truly happy because I am challenging myself to be more of me. In constant motion, I am in balance.

Urgent or Important?

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Have you done the most important thing today?

This daily focus defines the difference between rich and poor. Many people go through life thinking about all the important tasks they should have done. But because of lack of understanding most people end up doing what is urgent or what they feel like in the moment. When you´ve done what is urgent you might feel happy and think what you´ve been doing have been important. In many cases this is a lie. Why?

Because urgent and important is not the same.

Last Wednesday the 3rd of July Ørjan and I enjoyed a whole grilled Jon Dory fish at a beautiful Italian restaurant in Berlin together with our friend and mentor Orrin Woodward. The food tasted delicious and as always we had a thriving conversation. Then Mr. Woodward asked. What about Sturgeon´s Law? 90% of everything is simply crud (low of value).

So Orrin explained: Understanding Sturgeon´s Law helps you study the leadership teams honestly and not be fooled by the endless talk with no results. When all is said and done, much more is said than ever done. The 10 percent walk while the 90 percent talk. So Hilde and Ørjan, are you spending your time with the 10 percent?

It is always good to get a reminder. And this was again a big reminder for both of us. Are we spending our time with our leaders or are we using more time on responding to the urgent calls from the team?

What about you? How do you know who and what is important?

Similar to how you can follow the results on the scoreboard during a sports match, we also have a scoreboard in our business. What does your result show? Are you learning? Are you improving? How many leaders have you developed lately? How many leaders have your leaders developed?

Urgent and important is not the same. It is crucial to understand the difference to reach your goals. How do you spend your time? Are you a talker or a walker? Do you actually walk your talk, or do you just talk it?

So let me ask you again: Have you done the most important thing today?

A second chance…

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So what is the real truth about achieving success? Success in life is not about the first attempt. It is about giving yourself a second chance. Failure comes from not trying. Successful people keep on failing until there is no more ways to fail and they finally succeed.

Last weekend Ørjan and I celebrated my birthday in London. Always great fun – superb shopping at Harrods, a variety of dining and musical shows. Being in London I was reminded of a speech I heard a while back given by one of the most successful British authors, J.K Rowling.

When she addressed the graduating class at Harvard June 2008, she didn’t focus on success. Instead, she spoke about failure. She related a story about a young woman who gave up her dream of writing novels to study something more practical. Nonetheless, she ended up as an unemployed single mom “as poor as it is possible to be in modern Britain without being homeless.” But during this rock-bottom time, she realized she still had a wonderful daughter, an old typewriter, and an idea that would become the foundation for rebuilding her life. Perhaps you’ve heard of Harry Potter? “You might never fail on the scale I did,” Rowling told that privileged audience. “But it is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all—in which case, you fail by default.

What I have found is that most people are too hard on themselves. Instead of smiling and learning from yet another failed attempt (Yes – I know it can be hard..;)) you beat yourselves up and swear you will never do that badly again. The conclusion is: You never really give yourself a real shot to succeed.

Have you ever heard the expression: “The graveyard is the most valuably place one earth”? In reality there is much truth to it. If there only was a way we could dig up all the inventions, all the books, the paintings and the music, the graveyard would be the most valuable place on earth. But because many people didn´t give themselves a second chance, there is only dust and dirt.

Don´t bring your talent with you to the grave. Explore it! Live it! Let the world see it! And when you stumble and fall: Smile and tell yourself: You´re a master making your way in life!

Live rich and give yourself a second chance!

Good Morning!

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I am nervous…. This is my FIRST blog post…  
Have you ever been nervous the first time you did something?

I remember my first day at primary school, I was nervous…
The first time I was competing in the junior swimming championship in Norway, I was very nervous…
My first day of University, yes – you guessed it, also…
My first job interview, I was shaking…
Signing my first customer contract as a key account manager – definitely nervous, but also very excited…
My first speech, what an interesting experience;)
When I signed my first distributor agreement in MLM, I was not only nervous, I nearly freaked out!

The next day I went to talk with the smartest student in law school. He was my friend and “the nerd” that was the leader of the nerds in my faculty. To find out about this new business, I hired him to investigate if this “network marketing-thing” was legitimate or if I had just bought products for 1000 dollars I had to sell.

I was 20 years old. My “investigator” was 25 year old. Exactly 30 days later he came back to me with a stack of 300 sheets. He had really been taking this research thing seriously… He gave me a lecture of the whole history of network marketing. How it started as direct sales in the late 1800s and then evolved into network marketing later. (If you are interested reading an article about the history of MLM, check this out: History of network marketing)

Finally he concluded saying: “I believe it is a good business to be in for many people. It gives everyone an equal chance to succeed and build a home based business. However Hilde, I don´t know if you have what it takes to succeed at this…”

That was it! I immediately decided: I WILL PROVE HIM WRONG!

Today, 12 years later, I have been a full time network marketer for 10 years. I can honestly say THAT comment was actually what pushed me to give it a real shot. And even though you might laugh and think: She is easy to provoke – I am grateful for being so competitive that I decided to go for it. I am so grateful for the network marketing profession, for working with an amazing group of leaders and for being able to do something I love and are passionate about. It changed my life.

So if you are nervous about doing something new, it is natural. If somebody tells you that you can´t succeed, that´s usually a part of the process of succeeding. The question is what your decision is if you get the same comment. Hopefully it will be to prove them wrong and YOU RIGHT.

SEND! It is done!
My first post is online….